Takes Effect

Takes effect

California Shopping and consumer rights

Music and podcast streaming ads can't be louder than the content they run with

The ban on streaming ads that play louder than the content around them now covers music and podcast streaming services, not only video streaming. The law also states that user-generated video services count.

Who it affects

Music, podcast and video streaming services serving Californians

When

This law takes effect on January 1, 2027. California laws take effect on January 1 of the year after they are signed, unless the law says otherwise.

Official text

California SB 96: Streaming services: commercial advertisements.
On California Legislative Information. The official text is what counts; read it before you act.

Not legal advice. Plain-English summaries to help you find what changes and when. Not legal advice: read the official text, and ask a lawyer about your situation.

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