Alcohol event ads at stores and bars may now use videos and large pictures
Ads for alcohol supplier instructional events and wine lectures at retailers may now include videos of up to 60 seconds and prominent pictures, ending the rule that images stay inconspicuous. The list of allowed ad types for tasting events is removed.
Who it affects
Alcohol makers, wholesalers and the retailers that host their events
When
This law takes effect on January 1, 2027. California laws take effect on January 1 of the year after they are signed, unless the law says otherwise.
- : Signed into law
- : This law takes effect
Official text
California SB 1273: Alcoholic beverages: tied-house restrictions: instructional events and promotional lectures: advertisements.
On California Legislative Information. The official text is what counts; read it before you act.
Not legal advice. Plain-English summaries to help you find what changes and when. Not legal advice: read the official text, and ask a lawyer about your situation.