Cannabis packaging and ads can't use cartoons or other designs that appeal to under-21s
"Attractive to children" for cannabis packaging, labels and ads now means designed or likely to appeal to people under 21, such as cartoons, unicorns, candy images or bubble lettering. Edible and vape labels can't show cartoon fruit.
Who it affects
Licensed cannabis businesses
When
This law takes effect on January 1, 2027; the changes described here start on January 1, 2028.
- : Signed into law
- : Law takes effect
- : The changes described here start to apply
Official text
California AB 2249: Cannabis: labels, packaging, and advertising.
On California Legislative Information. The official text is what counts; read it before you act.
Not legal advice. Plain-English summaries to help you find what changes and when. Not legal advice: read the official text, and ask a lawyer about your situation.