Alcohol makers may offer tastes as part of market research studies
Licensed wineries, breweries, distillers and rectifiers may give people tastes of their drinks in a real market research study of taste, smell and similar traits. Participants get only as many samples as needed to form an opinion, and retail or wholesale staff can't take part.
Who it affects
Wineries, breweries, distillers and market research participants
When
This law takes effect on January 1, 2027. California laws take effect on January 1 of the year after they are signed, unless the law says otherwise.
- : Signed into law
- : This law takes effect
- : Permission for market research tastings ends
Official text
California AB 1991: Alcoholic beverages: market research study: taste testing.
On California Legislative Information. The official text is what counts; read it before you act.
Not legal advice. Plain-English summaries to help you find what changes and when. Not legal advice: read the official text, and ask a lawyer about your situation.