Big companies must disclose chatbots and offer a human customer service agent
Businesses with over $500 million in revenue may not pass off service chatbots as human and must let customers ask for a person during business hours, then try to connect within 15 minutes or set a callback. Hospitals, credit bureaus and some utilities are exempt.
Who it affects
Large businesses with over $500 million in revenue, and their customers
When
This law takes effect on January 1, 2027. California laws take effect on January 1 of the year after they are signed, unless the law says otherwise.
- : Signed into law
- : This law takes effect
Official text
California AB 1609: Customer service chatbots.
On California Legislative Information. The official text is what counts; read it before you act.
Not legal advice. Plain-English summaries to help you find what changes and when. Not legal advice: read the official text, and ask a lawyer about your situation.